Pregledni rad
Instruments for Measuring Service Quality in Sport and Physical Activity Services
Süleyman M. Yildiz
Sažetak
Studies that conceptualize and measure quality in sport services date back to the last two decades. The present study
aims to examine quality in sport services in terms of the classification of participant services and spectator services and
to provide a summary of the empirical studies carried out to date. This study demonstrates that sport services literature
is still in its infancy and no agreement exists on the developed models. Furthermore, the research models examined indicate
that sports services not only possess different attributes and dimensions than other service industries but also differ
in themselves. Consequently, the produced models need to be tested in the future on different sample groups for further
clarification.
Ključne riječi
instruments; service quality; participant service; spectator service; sports
Hrčak ID:
84952
URI
Datum izdavanja:
10.7.2012.
Posjeta: 2.827 *