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THE ENTREPRENEURIAL IDENTITY OF CROATIAN FARMERS

Tamara Cvrtnjak
Ksenija Vuković
Irena Kedmenec

Sažetak

In the modern European society the role of the initiator of economic growth is usually undertaken by an individual with strong entrepreneurial identity. In this article we are trying to determine the position of Croatian farmers in relation to the society in which entrepreneurial behaviour is one of the basic determinants of survival in the market. In order to meet this aim, an empirical research was performed, based on the sample of 106 farmers from the Varaždin County. After examination of the farmers’ characteristics and characteristics of their agricultural production, we meas ured the intensity of farmers’ self-categorization through different identities. The dimensions of entrepreneurial identity that support its adoption among farmers were identifi ed by the factor analysis and regression analysis. The results show that, according to all characteristics that were examined, Croatian farmers are a heterogeneous group. Although Croatian farmers identify themselves as entrepreneurs with lower intensity, compared with other possible identities, the fact that 46% of our examinees have adopted an entrepreneurial identity indicates that there is a potential for strengthening the entrepreneurial capital in Croatian agriculture.

Ključne riječi

farmers; entrepreneurial identity; Croatia; self-efficacy

Hrčak ID:

86493

URI

https://hrcak.srce.hr/86493

Datum izdavanja:

15.8.2012.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.565 *