Izvorni znanstveni članak
EVALUATION OF THE FDI ATTRACTIVENESS OF THE EUROPEAN COUNTRIES USING PROMETHEE METHOD
Lorena Škuflić
; School of Economics and Business, University of Zagreb, Zagreb, Croatia
Petra Rkman
; School of Economics and Business, University of Zagreb, Zagreb, Croatia
Sandra Šokčević
; Manero Business College, Višnjan-Poreč, Croatia
Sažetak
Foreign direct investment (FDI) could be a significant source for performance improvements of a company because aside capital, they bring knowledge, skills, technologies, as well as contacts and customers which they had in the home country. Foreign investors are motivated by realization of longterm increasing profits through a company in which they invest. Since profit depends on revenue and
costs, the motives of investors can be looked for in increasing revenue (market expansion), in reducing costs (lower cost of resources), or in the simultaneous effect on revenue and costs through increased
efficiency. This paper analyzes six Southeast European countries (SEE-6) as well as the EU-27 with the aim of assessing the attractiveness of destination. Using the PROMETHEE (Preference Ranking Organization
Method for Enrichment Evaluations) multi-criteria decision making method, authors show advantages and disadvantages of each country, creating the basis for the creation and redefinition of macroeconomic policies to address them.
Ključne riječi
FDI; Multi-criteria investment decisions; PROMETHEE method; European countries
Hrčak ID:
97403
URI
Datum izdavanja:
1.2.2013.
Posjeta: 4.297 *