Izvorni znanstveni članak

Antecedents of innovation activities in tourism: an empirical investigation of the Alpine hospitality industry

Ursula S. Grissemann ; Department of Strategic Management, Marketing and Tourism, Innsbruck University School of Management, Innsbruck, Austria
Birgit Pikkemaat ; Department of Strategic Management, Marketing and Tourism, Innsbruck University Scho ol of Management, Innsbruck, Austria
Clara Weger ; Department of Strategic Management, Marketing and Tourism, Innsbruck University School of Management, Innsbruck, Austria

Sažetak

Innovative hotels are more successful in outperforming their non-innovative competitors due to their ability to develop new products and services. The aim of this study is to shed light on which determinants foster innovation and, therefore, account for innovation management strategies. Quantitative data was collected through application of self-completion questionnaires in 244 hotels located within the Alpine region focusing on the federal state of Tyrol, Austria and South Tyrol, Italy. The results of the study revealed five firm-internal dimensions influencing innovation behavior: Employee engagement, customer engagement, information technologies, innovation mana-gement, and innovation networks.

Ključne riječi

innovation management; hotels; new service development; Alpine tourism

Hrčak ID:

101407

URI

https://hrcak.srce.hr/101407

Datum izdavanja:

30.4.2013.

Posjeta: 4.109 *