Ostalo
Assessment of Customer Satisfaction in Public Transport Companies
Eva Birnerova
Sažetak
The paper deals with customer satisfaction with regards tomass urban traffic enterprises. The paper stresses the importanceand tasks of the research, preparatory stage of the researchis explained, special attention is devoted to the questionnaireconstruction. The paper describes realisation of the research,infom1ing about research methods, contact methods,respondents sample and research tools that were used. Researchresults are presented in tables providing inf01mation onconsumer priorities and enterprises peiformance evaluation.The CS! methodology and stipulation is also described here.
Ključne riječi
quality criteria; transport service; market research of customer satisfaction; customer satisfaction index
Hrčak ID:
102133
URI
Datum izdavanja:
25.5.2007.
Posjeta: 308 *