Pregledni rad

Contemporary Issues Impacting European Communication Competencies

Ralph Tench ; Faculty of Business and Law, Leeds Metropolitan University, Velika Britanija
Dejan Verčič orcid.org/0000-0002-9639-0749 ; Fakulteta za družbene vede, Univerza v Ljubljani, Ljubljana, Slovenija
Ana Tkalac orcid.org/0000-0002-9538-673X ; Ekonomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Hasina Juma ; studentica diplomskog studija na Sveučilištu Leeds Metropolitan, Velika Britanija

Sažetak

Although there is research focusing on skills, knowledge and personal attributes of communication professionals, there is no definitive research that brings these elements together in a European study. The article examines: (1) how socio-economic issues have shaped the communications profession in Turkey; (2) the disconnect between the competencies required by professional associations and educational institutions in the Netherlands; (3) the competencies required by managers and the need for practitioners to invest in further education in Germany; (4) how crisis communication emerged as a dominant specialization in Spain and the necessary competencies associated with this role; (5) the professionalization of public relations in the UK; and (6) how communication gained a reputation for conspicuous consumption in government and the public sector in Croatia and the consequences for the profession and the challenges for practitioners. The findings are based on the work of the European Communication Professionals Skills and Innovation Programme – ECOPSI (ERASMUS 2011 Ref No: 517691-LLP-1-2011-1-UK-ERASMUS-ECUE).

Ključne riječi

public relations; communication management; strategic communication; communication competence; communication skills; communication knowledge

Hrčak ID:

105941

URI

https://hrcak.srce.hr/105941

Datum izdavanja:

14.6.2013.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.622 *