Pregledni rad

MULTINATIONAL DIFFUSION OF INNOVATION

Ljiljana Božić

Sažetak

This paper reviews the literature in the field of multinational diffusion of innovation. Research in this field has begun recently and there are still many aspects of diffusion of innovation on international level to be studied. Need for the research of this kind is strongly encouraged by contemporary business conditions that enhance introduction of new products into international market. Along with the review of literature, article presents the comparison of diffusion models and future research directions.

Ključne riječi

innovation; multinational diffusion models; international market

Hrčak ID:

10405

URI

https://hrcak.srce.hr/10405

Datum izdavanja:

25.9.2005.

Podaci na drugim jezicima: hrvatski

Posjeta: 3.875 *