Original scientific paper
Impact of information sources on the decision making process of travel to the Egyptian tourist destination after January 25, 2011
Tarek Sayed Abdel Azim Ahmed
orcid.org/0000-0001-9759-9643
; Faculty of Tourism and Hotels, Minia University, Egypt
Akmal Ramadan Abdul Kadir
; Faculty of Tourism and Hotels, Minia University, Egypt
Abstract
This research attempts to investigate the impact of information sources on the decision making process of travel to the Egyptian tourist destination after the revolution of January 25, 2011. A questionnaire was downloaded on the Website of (monkey survey) during the period (12 October -11December 2012). It has been posted at many tourism websites (tourism forums, many tourism organizations (international, regional and domestic), besides sending about 2000 e-messages randomly using the facebook website and LinkedIn website. The results revealed that the least trusted sources of information about Egypt after the revolution of January 25, 2011 are the Egyptian mass media. Gender and region have significant effect on the reaction of respondents about the decision making process of travel to Egypt after the revolution. The marital status has a significant effect on respondents' trust in the Egyptian mass media. There is a statistically difference between respondents with respect to their region, gender, marital status, and income regarding their perception about the role which mass media could play in their decision of travel to Egypt. Significant contribution of this paper is the conceptual model that explains the impact of information sources, particularly mass media on the decision making process of travel to Egypt after the revolution of January 25, 2011. From 133 answered questionnaires which were distributed, only 101 were valid. Data extracted have been tabulated and analyzed using SPSS 19.0 statistical package.
Keywords
mass media; information sources; risk; tourism; legal liability; Egypt
Hrčak ID:
113261
URI
Publication date:
26.12.2013.
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