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Solving a mixed purchasing process problem in retail market: a pilot study in Turkey

Turan Erman Erkan ; Atilim Universtiy, Engineering Faculty, Industrial Engineering Department, Kızılcasar Mahallesi, 06836, İncek Golbasi, Ankara, Turkey
Babak Daneshvar Rouyendegh ; Atilim Universtiy, Engineering Faculty, Industrial Engineering Department, Kızılcasar Mahallesi, 06836, İncek Golbasi, Ankara, Turkey
Menekse Salar ; Auburn University, Engineering Faculty, Industrial and Systems Engineering Department (PhD), Samuel Ginn College of Engineering, 345 W Magnolia Ave, Auburn, AL 36849, United States


Puni tekst: hrvatski pdf 451 Kb

str. 365-369

preuzimanja: 518

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Puni tekst: engleski pdf 451 Kb

str. 365-369

preuzimanja: 514

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Sažetak

The details of mixed purchasing processes which consist of some of sales and marketing processes in a retail market are discussed in this pilot study. The purpose of this pilot study is to analyse purchasing AS-IS processes, to make benchmarking to the competitors for doing comparison, to determine criteria for alternative purchasing AS-IS processes, to develop TO-BE processes, to select the best suitable alternative by the help of BPR (Business Process Reengineering) Methodology, Decision Tree Analysis and Weighted Objective Method and finally, TO-BE processes of the Retail Market are mapped.

Ključne riječi

benchmarking, Business Process Reengineering (BPR) Methodology, Decision Tree Analysis, Mixed Purchasing Process, Weighted Objective Method

Hrčak ID:

120389

URI

https://hrcak.srce.hr/120389

Podaci na drugim jezicima: hrvatski

Posjeta: 1.410 *