Skoči na glavni sadržaj

Prethodno priopćenje

Photo Albums as the Instrumentality of building a popular Myth

Dragan Ćalović ; Filološki fakultet, Univerzitet u Beogradu, Srbija


Puni tekst: hrvatski pdf 352 Kb

str. 458-470

preuzimanja: 437

citiraj


Sažetak

The article analyzes the popular myth production. The popular myth is seen as the result of a popular production that uses the material of metalanguage as a secondary semiological system. Unlike the mytification of the myth (Barthes), or the popular use of myth (in the manner of John Fiske), popular myth develops by popular use of the potentials of metalanguage. Popular myth uses the mechanisms of meaning production, that metalanguage develops, to transform its forms into empty signifiers. In that way, the popular myth neutralize the effects of metalanguage, inaugurating an era in which weakens the potentials of ideological textual production.

Ključne riječi

art theory, media theory, myth, philosophy of media, photography, popular culture, semiology, semiotics

Hrčak ID:

125061

URI

https://hrcak.srce.hr/125061

Podaci na drugim jezicima: hrvatski

Posjeta: 827 *