Pregledni rad
ANALYSIS OF CROSS-SECTOR DIFFERENTIATION DURING STRATEGY FORMULATION
Zrinka Blazevic
; College of Management in Tourism and Information Technology in Virovitica, Croatia
Marijana Spoljaric
; College of Management in Tourism and Information Technology in Virovitica, Croatia
Sažetak
Strategy as an organizational projection advocates structuring around clearly defined objectives which
create market efficiency. It achieves a balance between business and environment, for the purpose of
general well being (shareholders, employees, customers and the community). National work
classification classifies 21 activities, which can be sorted into four sectors (primary, secondary, tertiary
and quaternary). Each of them has its own special characteristics which are becoming a key component
of differentiation of the sector in comparison to others. Therefore it can be assumed that the strategy of
companies within each sector is set in accordance with the specificities of sector, and that there are
components that differentiate strategy of a certain sector against strategies of other sectors. Objective
of this work is to find specific components for the development of strategies for each sector and key
components of cross-sector differentiation when setting up strategies among different sectors. The
focus will be directed to the analysis of the strategical guidelines inside the different sectors, and to the
comparasion of the economic and strategical growth of a sector. The research was conducted by the
telephone poll with the 80 companies located in the Republic of Croatia, 20 for each sector. The first
goal of this paper is to establish the level of strategical guidelines development of this croatian
companies, by verifying their success in fulfilling the norms of development and used strategies. The
second goal is to establish the common elements of strategy between a certain company and other
companies from the same sector, meaning to verify if the companies inside the same sector form their
strategies in a similar manner. This will be used to determine the key points of the cross-sector
differentiation, and to present the strategical specificals of each sector.
Ključne riječi
Differentiation; Sectors; Strategy
Hrčak ID:
128526
URI
Datum izdavanja:
1.3.2014.
Posjeta: 769 *