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MULTINOMIAL LOGISTIC ANALYSIS OF “SUSU” CONTRIBUTION IN GHANA

Appiah Sarpong

Sažetak

The study employs cumulative multinomial logistic regression model to analyze “susu” (a micro-saving
mechanism for collection of deposits that is common on the West African markets) contribution in
Ghana. Evidence from the analysis of 1,630 contributors randomly sampled indicates that between male
and female contributors, the former are more likely to contribute higher amounts than the latter. The
paper, therefore, avers that “susu” institutions must target their marketing campaigns at incomeearning
males. Additionally, there is evidence to conclude that the number of years of contribution, the
number of years a contributor has been in business, marital status and gender are predictors of ‘susu’
contribution in Ghana.

Ključne riječi

Cedi; Contribution; Gender; Ghana; Marital Status; Microfinance; “Susu”

Hrčak ID:

128533

URI

https://hrcak.srce.hr/128533

Datum izdavanja:

1.3.2014.

Posjeta: 902 *