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Visual Studies and the Pictorial Turn: Twenty Years Later

Krešimir Purgar ; University of Zagreb

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In this paper I will try to emphasize some key points in the conversation that started two decades ago, after Thomas Mitchell and Gottfried Boehm had proclaimed the advent of the so called pictorial and/or iconic turn. During the last twenty years discussion on visual studies has been to a large extent metatheoretical in nature, aimed at a disciplinary framing of the new intellectual endeavor. But over years, as a parallel process, the disciplinary discussion started to dissolve into a much more nuanced approaches regarding particular topics in art, film and popular culture that themselves subsequently started to feel more comfortable and less “framed” in the evolving area of visual studies. Nevertheless, the discussion still doesn't seem to be over and values and goals of visual studies still don't seem to be defined.

Ključne riječi

visual studies, pictorial turn, W.J.T. Mitchell, image, Gottfried Boehm, visual essentialism, anthropology of images

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