Pregledni rad

OUTDOOR MEDIA DESIGN FOR BETTER TRAFFIC SECURITY

Maja Brozović
Jesenka Pibernik

Sažetak

SUMMARY: The outdoor media are, like television, radio, the Internet and daily press, the most common media in the advertising industry. Their messages are presented on billboards placed along roads for drivers to see. In addition to being vehicles for commercial advertising, the outdoor media are used in the national traffic security campaigns with the objective to inform traffic participants of the dangers and consequences if traffic regulations are not strictly adhered to. Their design must be visually clear and perceptible in a very short time, as the time available to drivers perceiving the content of a billboard is very short.
The modes of attracting attention and interest are shown on examples of billboards mounted along busy roads in the Republic of Croatia. Examples are given of billboards with humorous content, manipulating symbols, provocative content and of some acting as public announcement tools used in the national road safety program.
A variety of examples have been analysed to set out the criteria that should be met to achieve a visually clear message in the outdoor media.

Ključne riječi

outdoor media; design; billboard; traffic security

Hrčak ID:

13404

URI

https://hrcak.srce.hr/13404

Datum izdavanja:

1.7.2007.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.787 *