Skoči na glavni sadržaj

Prethodno priopćenje

https://doi.org/10.15176/vol52no102

Music Entrepreneurship and Family Businesses: The Case of Avsenik Brothers Ensemble

Mojca Ramšak ; Department of Ethnology and Cultural Anthropology, Faculty of Arts, University of Ljubljana


Puni tekst: engleski pdf 1.452 Kb

str. 31-57

preuzimanja: 1.133

citiraj


Sažetak

The Avsenik Brothers Ensemble is by far the most successful Slovene music group performing popular-national music, having sold 36 million albums worldwide and having been featured in more than 10,000 live shows. Year 2013 marked the 60th anniversary of successful music-making for the brothers Slavko Avsenik and Vilko Ovsenik. Today the family music tradition is actively pursued by Slavko’s son Gregor, and grandson Sašo, who continue the artistry of the Avseniks and oversee the family business built around it. The article provides a historical qualitative description of the Avseniks’ career, their business model, the milestones of their success, music expansion and building of the identity of popular-national music in Slovenia.

Ključne riječi

popular-national music, brothers Avsenik, Slovenia, music industry, business anthropology, leadership, music entrepreneurship

Hrčak ID:

139947

URI

https://hrcak.srce.hr/139947

Podaci na drugim jezicima: hrvatski

Posjeta: 1.720 *