Pregledni rad

EXPLORATIVE ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY REPORTING: THE CASE OF LEADING EUROPEAN FOOD RETAILERS

Kristina Petljak orcid.org/0000-0002-5785-1928 ; Ekonomski Fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Ivana Štulec orcid.org/0000-0002-6646-505X ; Ekonomski Fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska

Sažetak

The purpose of this paper is to give an insight into the corporate social responsibility (CSR) activities reported in CSR reports published on the web sites of the leading European food retailers. Paper explains the importance of the CSR, followed by the latest state-of-art on the CSR issues reported by food retailers, with special emphasis and focus on international, leading European food retailers. The findings of explorative analysis of corporate social responsibility reporting of the leading European food retailers reveal their dedication to CSR issues and consideration of their own activities. However, based on the previous style of reporting activities, we observe the positive shift from focal company view to the holistic view of the entire supply chain and consequentially, sustainable supply chain perspective. This observation confi rms that leading food retailers are power holders and trend-setters in the CSR issues.

Ključne riječi

corporate social responsibility; corporate social responsibility reporting; leading European food retailers; explorative analysis

Hrčak ID:

141604

URI

https://hrcak.srce.hr/141604

Datum izdavanja:

1.6.2015.

Posjeta: 2.122 *