Skoči na glavni sadržaj

Andragoški glasnik : Glasilo Hrvatskog andragoškog društva, Vol. 18 No. 2. (33), 2014.

Pregledni rad

BRANDING EDUCATION

Sonja Vrban ; Pučko otvoreno učilište Zagreb

Puni tekst: hrvatski pdf 174 Kb

str. 45-59

preuzimanja: 1.920

citiraj

Sažetak

Due to the extremely fast technological development, social and scientific trends, experts anticipate great challenges in the field of education, the quality process of which is essential in following
all the market and social changes that simultaneously both dictate and develop it.
For these reasons the concept of lifelong learning is positioned as the fundamental factor of personal and professional growth, because no science and therefore no knowledge are ever static or fixed. Awareness of the key role of education resulted in a richer and more varied market supply.
There are an ever growing number of educational institutions that offer their services. A successful brand of an educational institution is the reason why one will choose that particular institution.

Ključne riječi

brands in education; educational institutions; lifelong learning

Hrčak ID:

149132

URI

https://hrcak.srce.hr/149132

Datum izdavanja:

10.11.2015.

Podaci na drugim jezicima: hrvatski

Posjeta: 3.343 *