Revija za sociologiju, Vol. 23 No. 3-4, 1992.
Izvorni znanstveni članak
Phenomenology of Propaganda, The Analysis of Propagand Strategy
Ivan Burić
; student sociologije, Filizofski fakultet, Zagreb
Sažetak
In this work we analysed propagandal strategies of Croatian
political parties used in this year electioneering. We analaysed
propagandal summons colected from daily and weekly press and
summons advertised on wallpapers. Carried out analysis was based
upon semantical ana psycho-social level. Semantic level consists of
simbolical text characteristics so we concluded that single propangadal
summon can be observed as combination of emotional (speaks about
advertiser emotional state) and propositional speech (tells us certain
statement, in which author wants to convince us), and as combination
of epidectical (praise or blame) and deliberativ (discusses about what
is usefull in coarse of social life) speech. Psycho-social level of analzsis
is based upon observing all psycho-social elements that make
background of certain summon. We defined three propangadal
strategies: first is characterised by fact that emotional speech
dominates over propositional besides using of negativ epidedical
statement. Croatian party of law used this strategy. Second strategy is
characterised by propositional speech and positiv epidectical
statement, and was used by Croatian democratic communiti. Third
kind of propangadal strategy was used by other political parties whose
summons are analysed. Its characteristic is propositional speech and
combination of deliberativ and negativ epidectical statement.
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Ključne riječi
Hrčak ID:
154932
URI
Datum izdavanja:
31.12.1992.
Posjeta: 1.755 *