Skoči na glavni sadržaj

Revija za sociologiju, Vol. 23 No. 1-2, 1992.

Izvorni znanstveni članak

The Business Image

Veronika Vugrinec-Hitrec ; Ekonomski fakultet, Zagreb

Puni tekst: hrvatski pdf 9.140 Kb

str. 41-50

preuzimanja: 467

citiraj

Sažetak

The business image is a specific psychological and sociological category which represent the general impression about certain enterprise, corporation or even nation-developed by professionals and shared by public opinion. It can be the negative or the positive one. Cultural image of national economic space and strong business enterprise identity are in the very core of competitive advantage of firms in global world markets. There are several ways of making and holding the good business image of economic organizations. Within the business image frame analysis the author deals especially with the difference between comparative and competitive advantages in development of enterprises and nations. Special attention has been put on methods achieving business identity (strategic window, global marketing management leadership, market-niche strategy).

Ključne riječi

Hrčak ID:

154983

URI

https://hrcak.srce.hr/154983

Datum izdavanja:

30.6.1992.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.370 *