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Original scientific paper

https://doi.org/10.7906/indecs.14.3.3

Employee Loyalty: Differences between Genders and the Public and the Private Sector

Igor Klopotan orcid id orcid.org/0000-0002-9935-6669 ; University North
Krešimir Buntak ; University North
Ivana Drožđek ; University North


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Abstract

This article presents the results of the research on important parameters of the loyalty of employees in the public and the private sector. The research was conducted in the Republic of Croatia as a part of the research focused on the essential parameters of the loyalty of employees that contribute to building and retaining loyal behaviour. Loyalty and employee satisfaction are the key parameters that influence the success of a company. In addition, loyal and satisfied employees are important in building good relationships with customers, suppliers and all stakeholders involved in business processes of an organization or a company. The purpose of this article is to define whether there is a difference in parameters of the loyalty of employees in the public and the private sector in Croatia, as well as whether there are certain differences based on gender.

Keywords

loyalty; employee loyalty management; quality management; employee motivation

Hrčak ID:

160400

URI

https://hrcak.srce.hr/160400

Publication date:

30.6.2016.

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