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1980S Media Presentation of "Podravina Riviera"
The paper is essentially concerned with the media presentation of Lake Šoderica in the 1980s, but also explains the circumstances and development of the bathing resort in the late 1970s and early 1990s. The lake, only 15 kilometers from Koprivnica should, according to the ideas of the local municipal authorities, become one of the most important continental tourism-oriented recreational centers, with tourism season lasting most of the year. Although much was invested in restaurants and sports facilities, as well as the development of beaches, however, these plans have proved to be unrealistic. The lake never got the proper accommodation capacity, failed to solve most of infrastructure problems, i.e. drinking water, sewerage and sanitation, cleaning of beaches and effective protection from mosquitoes. In the period of ten years, four different organizations and companies tried their hand in the management of Lake Šoderica: Tourist Offices, private entrepreneurship Grozd, a SIZ-local authority in charge of recreation, Tourism Board Koprivnica. This list sufficiently speaks for itself that no sustainable, long-term model of financing was reachable, even for a popular resort with up to 20 thousand visitors in hot, summer weekends. The local weekly Glas Podraivine regularly monitored everything that happens on this »Podravina Riviera«, affirming all the actions that have been initiated to increase tourist traffic, but did not fail to draw attention to serious shortcomings in the implementation of those ideas.
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