Izvorni znanstveni članak
Media Analysis of Selected Publications with the Subject of Foreign Entrepreneurs in Croatia
Sanjin DRAGOJEVIĆ
Igor KANIŽAJ
Ivana ŽEBEC
Sažetak
The article investigates the presence of issues, contents and
attitudes related to the business operation of foreign
entrepreneurs in Croatia, as well as forms of their
presentation in five selected and specialized publications
(Banka, Globus, Poslovni tjednik, Privredni vjesnik and
Ve~ernji list). According to the basic findings it can be said
that the selected publications mainly cover the issue in a
professional way. However, there are some faults like the
relative shortage of analytical contributions and special
research, over presence of photographs of individuals and
absence of analytical graphic contributions, and to some
extent the discourse, which is often popular while specialized
and professional discourse is underrated. According to the
perceptions of foreign entrepreneurs the possibilities for
business in Croatia are good or satisfactory, but the overall
level of entrepreneurial culture is relatively low. Beside the
difficult conditions in the judicial system and disfunctional
administration, the inadequate structure of socio-cultural
capital (characterized by the lack of trained and educated
work force, low competitiveness of Croatian labor market,
lack of managers, absence of motivation for work and over
presence of political sphere in economy) is seen as a basic
obstacle for further development and full access to European
integration processes.
Ključne riječi
Hrčak ID:
16094
URI
Datum izdavanja:
30.4.2004.
Posjeta: 2.250 *