Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2014.952108
Consumer behaviour: influence of place of residence on the decision-making process when choosing a tourist destination
Lukrecija Djeri
Tanja Armenski
Dragan Tesanovic
Milan Bradić
Svetlana Vukosav
Sažetak
Regarding the previous literature on the decision-making process when choosing a destination, this article tries to contribute to current literature by surveying inhabitants from the Bačka region (Vojvodina/Serbia) with respect to the aspect of place of residence on the purchase decision-making process which involves five different phases: need awareness, search for information, estimation of alternatives, decision about purchasing a tourist product or service, feedback after purchasing and discrimination coefficient. The results show that place of residence strongly affects all phases of the decision-making process. The researchers also managed to address the most sensible and vulnerable indicator of the decision-making process when choosing a destination.
Ključne riječi
consumer behaviour; decision-making process; place of residence; Serbi
Hrčak ID:
171328
URI
Datum izdavanja:
20.12.2014.
Posjeta: 2.086 *