Case report
BORIS LJUBIČIĆ – DONATION TO THE MUSEUM OF CONTEMPORARY ART THE EXHIBITION ONLY POSTERS
Tončika Cukrov
; Muzejski dokumentacijski centar, Zagreb
Abstract
The donation of Boris Ljubičić, which was presented at the
exhibition Only Posters in the Museum of Contemporary Art
in Zagreb from July 12 to August 29, 2013, consists of 50
typically designed posters of this artist. The posters donated
come from all phases of Ljubičić’s work, from the 1970s to
this day.
The article discusses at greater length individual posters and
the prestigious awards won that confirm the excellence of
his design. Also essential to point out is that the posters were
of an innovative character, whether experimental or applied.
Ljubičić provides new visual approaches, and alongside
excellence of design, the works also have high quality artistic
expression. These criteria are essential in the context of the
collection strategy of the Museum of Contemporary Art, which
justifies the acceptance of the donation, thus settling the
dilemma as to whether this Museum needs to have not only
selected works of art but also contemporary works of design.
The Museum of Contemporary Art’s Collection of Drawings,
Prints, Posters and Works on Paper had previously acquired
several Ljubičić posters that already have the status of cultural
properties of Croatia. Now that these works have been
added to the Collection and properly documented and evaluated,
the posters have become a public cultural property that
has enriched the body of the Croatian national heritage.
Keywords
Hrčak ID:
174257
URI
Publication date:
3.2.2015.
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