Stručni rad
IF IT ISN’T ONLINE, IT DIDN’T HAPPEN: TROGIR MUNICIPAL MUSEUM ON THE INTERNET
Maja Maljković
; Muzej grada Trogira
Sažetak
Today social networks are one of the most important distribution
channels for public relations, but one has to know how
to use them to achieve the objectives established. From the
experience of Trogir Municipal Museum it is clear that certain
rules need abiding by, rules that are different for each social
network and for blogs as well. However, some of the universal
criteria are: the need for the clear determination of shortterm
and long-term goals; consistency; need for high quality,
interesting, relevant and reliable contents and the correct
grammar and usage in which they are framed; and two-way
communications.
If we also literally abide by the rules of museology and communications
science, the Internet, with all the modern possibilities
that it offers, can indeed become a window onto
traditional culture and art, a custodian of the heritage and
promoter of inherited values. Museums have at their disposal
such a vivid and impressive language that they can present
everything to everyone, and in the new, virtual, Internet age
– when the rule that if it is not online it did not even happen
holds true – the possibilities for presentation are day by day
more and more accessible and numerous. The author of the
contribution conveys to us her experience in the moderation
of a blog and editing the profile of Trogir Municipal Museum
on the social media Facebook, Issue and Twitter.
Ključne riječi
Hrčak ID:
174261
URI
Datum izdavanja:
3.2.2015.
Posjeta: 1.446 *