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https://doi.org/10.7906/15.1.8

Web 2.0 Technologies in Companies: Attitudes of B&H Managers

Mirela Mabić orcid id orcid.org/0000-0002-1529-7797 ; University of Mostar – Faculty of Economics, Mostar, Bosnia and Herzegovina
Zdenko Klepić ; University of Mostar – Faculty of Economics, Mostar, Bosnia and Herzegovina


Puni tekst: engleski pdf 612 Kb

str. 104-113

preuzimanja: 559

citiraj


Sažetak

Objective of the study was to investigate what managers think about the impact of Web 2.0 technologies on business operations. The empirical research was conducted among top and middle managers in companies in Bosnia and Herzegovina during May and June 2015. The results show that, although all respondents do not use these technologies, they have a relatively positive opinion on the application of Web 2.0 technologies in business. According to their opinion, Web 2.0 technologies make the most important contribution to data and information sharing in company and have a significant impact on the quality of communication, both internal and external.These results encourage further research on the application of Web 2.0 technologies in business and the use of all the advantages and benefits they can provide to someone actively using them.

Ključne riječi

Web 2.0; Web 2.0 technology; management; business; business process

Hrčak ID:

176229

URI

https://hrcak.srce.hr/176229

Datum izdavanja:

2.3.2017.

Posjeta: 1.198 *