Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2017.1305784
Intention to use new mobile payment systems: a comparative analysis of SMS and NFC payments
Francisco Liébana-Cabanillas
Iviane Ramos de Luna
Francisco Montoro- Ríos
Sažetak
The rapid growth of mobile technology among the world’s population
has led many companies to attempt to exploit mobile devices as
an additional tool in the business of sales. In this sense, the main
objective of our study resides in comparing the factors that determine
the acceptance by consumers of the SMS (Short Message Service)
and NFC (Near Field Communication) mobile payment systems as
examples of means of future payment. The model used in our research
applies the classic variables of the Technology Acceptance Model, as
well as that of Perceived Security, a model deriving from the review
of the major relevant recent literature. The results achieved in this
study demonstrate that there are differences in the factors that
determine the acceptance in each of the systems, as well as the level
of the Intention to Use. Finally, we highlight the main implications for
management and cite some strategies to reinforce this new business
in the context of new technical developments.
Ključne riječi
Mobile payment adoption; SMS; NFC; intention to use
Hrčak ID:
182576
URI
Datum izdavanja:
1.12.2017.
Posjeta: 5.692 *