Pregledni rad
SOCIAL NETWORKS AS A MEDIA FOR PROMOTION TOURIST DESTINATIONS BY YOUTH
Vedrana Anđelić
; Hrvatski zavod za hitnu medicinu, Zagreb, Hrvatska
Tanja Grmuša
; Visoka poslovna škola Zagreb s pravom javnosti, Zagreb, Hrvatska
Sažetak
The success of a tourist destination on the market in the time of advanced technology and high traveller expectations is becoming hard to achieve without a solid Internet presence. Communication and marketing strategies in a Digital era have to satisfy the modern man who wants to be approached in a unique way, and catered to in accordance to his specific needs. This is especially pronounced in young people as the most demanding consumer group, since they base their choice of tourist destination on the information gathered through various communication channels, most of all through social networks. This paper analyses the connection between social networks as contemporary tool of transferring information and the process of decision making in choosing a tourist destination in student population. The research in this paper aims to examine ways of using social networks by student population when choosing a vacation destination. It more specifically looks to decipher differences in the role of social networks in choosing a tourist destination taking age and financial status of examinees into account. Finally it analyses examinees' habits of sharing their vacation experience with other users of social networks. The research has been conducted on a convenience sample of 100 examinees by method of a survey among the student of Specialist professional graduate studies Marketing and communications Zagreb School of Business.
Ključne riječi
tourist destination; Internet platforms; student population; social networks; survey
Hrčak ID:
199663
URI
Datum izdavanja:
30.10.2017.
Posjeta: 6.761 *