Izvorni znanstveni članak

https://doi.org/10.1080/1331677X.2018.1429288

Competitive convergence in retailing

Evangelina Aranda ; Department of Applied Economy, University of Castilla-La Mancha, Toledo, Spain
Víctor J. Martín ; Department of Applied Economy, University Complutense of Madrid, Madrid, Spain
Jesús Santos ; Department of Statistics, University of Castilla-La Mancha, Toledo, Spain

Sažetak

This article’s objective is to study the influence of a new hybrid format
in the retail distribution sector and this emerging market context
is defined as competitive convergence. To attain this objective,
1150 surveys of retail distribution professionals were conducted.
These surveys aid in distinguishing retail formats and indicate their
competitive position allowing us to generate positioning maps of the
Spanish retailing. In addition, Cramer’s coefficient V was used as an
association measure between qualitative variables and latent class
analysis (LCA) modelling was used to build a segmentation analysis of
the competing offer. This analysis shows how retail formats evolve and
adapt their competitive variables, even adopting characteristics from
different formats (competitive convergence). Supermarkets dominate
the Spanish retailing and a hybrid retail format’s better competitive
position in aspects commonly associated with other formats supports.
Spanish retailing provides an example of the non-static nature of retail
formats and business models.

Ključne riječi

Retailing; competitive convergence; interformat competition; Spain

Hrčak ID:

200663

URI

https://hrcak.srce.hr/200663

Datum izdavanja:

3.12.2018.

Posjeta: 1.013 *