Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2018.1456351
An importance-performance analysis of destination competitiveness factors: case of Jablanica district in Serbia
Lukrecija Djeri
; Faculty of Sciences, Department of Geography, Tourism and Hotel Management, University of Novi Sad, Novi Sad, Serbia
Predrag Stamenković
; Faculty of Sciences, Department of Geography, Tourism and Hotel Management, University of Novi Sad, Novi Sad, Serbia
Ivana Blešić
; Faculty of Sciences, Department of Geography, Tourism and Hotel Management, University of Novi Sad, Novi Sad, Serbia
Snežana Milićević
; Faculty of Hotel Management and Tourism, University of Kragujevac, Vrnjačka Banja, Serbia
Milan Ivkov
; Faculty of Sciences, Department of Geography, Tourism and Hotel Management, University of Novi Sad, Novi Sad, Serbia
Sažetak
The principal aim of this paper was to explore destination
competitiveness factors of Jablanica District (Serbia), by examining
the attitudes of tourists. For research purposes, 32 attributes of
destination competitiveness were rated with two parallel five-point
Likert type scales – one by which tourists rated the importance of the
attribute and the other by which they expressed their satisfaction
with the same. A total of 378 validly completed questionnaires were
collected and served as a basis for data analysis. By using a factor
analysis, the most important destination competitiveness factors were
extracted. Based on this factor solution, Importance-Performance
Analysis (I.P.A.) was performed. Using I.P.A., this article examines the
efficiency of the resources allocation based on isolated factors, and
the possibility of creating management strategies to improve the
competitiveness of this destination. The results of this study indicate
that the factors of food and environment are of primary importance
for tourists when choosing this tourism destination. Research results
will be of great importance for tourism managers in the destination,
as well as for authorities of local governments in the district, to better
understand strengths and weaknesses of identified competitiveness
factors and utilise them as a starting point for tourism development.
Ključne riječi
IPA; destination competitiveness; local development; Jablanica district
Hrčak ID:
206076
URI
Datum izdavanja:
3.12.2018.
Posjeta: 1.467 *