Skoči na glavni sadržaj

Prethodno priopćenje

https://doi.org/10.18045/zbefri.2018.2.905

Digitalization and society’s sustainable development – Measures and implications

Milica Jovanović orcid id orcid.org/0000-0001-7618-6356 ; University of Belgrade, Faculty of organizational sciences, Belgrade, Serbia
Jasmina Dlačić orcid id orcid.org/0000-0002-3592-1876 ; University of Rijeka, Faculty of Economics and Business, Rijeka, Croatia
Milan Okanović ; University of Belgrade, Faculty of organizational sciences, Belgrade, Serbia


Puni tekst: engleski pdf 1.154 Kb

str. 905-928

preuzimanja: 1.785

citiraj


Sažetak

This paper examines the relationship between digitalization and sustainable development and presents the composite index used for measuring the digital competitiveness of nations – the Digital Economy and Society Index (DESI). Today’s environment is highly dependent on technological capabilities. Tracking contemporary technological development is becoming crucial at both micro and macro level. One of the major revolutions in modern business is switching from traditional to digital business models for achieving higher competitiveness level. Digitalization is one of the primary impetus of today’s development. To accept and implement these changes, it is important to highlight the macromarketing role in this process. It is necessary to have concrete measures for identifying the shortcomings, good practices, and track the development. For this purpose, European Commission developed DESI to measure digital performance of European Union countries. This paper examines the DESI methodology and observes how the digital performance of EU affects main sustainable development components: economic, social, and environmental. Thus, the paper explores the correlations of DESI and other composite indices that measure sustainability components. Besides, the research examined the relationships between Hofstede’s cultural dimensions and digital performance. The paper highlights the importance of digitalization as another crucial component of society’s sustainable development.

Ključne riječi

digitalization; sustainable development; performance indicators; society; macromarketing

Hrčak ID:

213611

URI

https://hrcak.srce.hr/213611

Datum izdavanja:

28.12.2018.

Podaci na drugim jezicima: hrvatski

Posjeta: 5.152 *