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Personalization in Croatian Presidential Election in 2000: How Personal Did the Candidates Go and What Did the Press Cover?

Marijana Grbeša ; Fakultet političkih znanosti Sveučilišta u Zagrebu, Zagreb, Hrvatska


Puni tekst: engleski pdf 273 Kb

str. 52-73

preuzimanja: 1.054

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Sažetak

Using content analysis methodology this study of three Croatian daily newspapers
investigated the ‘personalization’ in Croatian presidential elections in
2000. The research conceptualised personalization on two different levels – as a
media phenomenon and as a candidate’s strategy. Using two different units of
analysis – the article and the statement – the research first examined the attention
newspapers in their election coverage devoted to candidates’ personal profiles as
compared to other contents. In the second part, the study examined to what extent
and in which form each of the two front-running candidates relied on some personal
cues to communicate with the press and voters.The findings revealed that
the press interest in candidates’ personalities in presidential elections in Croatia in
2000 was relatively high. However, individual traits that came to the forefront of
the newspaper reports remained mostly within the realm of their political profiles.
Findings from the second part concluded that there were significant differences in
the way candidates communicated their messages to the press and the voters.

Ključne riječi

Croatia; presidential election in 2000; Stjepan Mesić; Dražen Budiša; personalization; content analysis; newspapers

Hrčak ID:

21144

URI

https://hrcak.srce.hr/21144

Datum izdavanja:

25.8.2005.

Posjeta: 1.823 *