Skoči na glavni sadržaj

Journal of Information and Organizational Sciences, Vol. 31 No. 2, 2007.

Izvorni znanstveni članak

FEASIBILITY OF INVESTMENT IN BUSINESS ANALYTICS

Mladen Varga ; Ekonomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Miljenko Vuković ; Primera, Zagreb, Hrvatska

Puni tekst: engleski pdf 197 Kb

str. 59-72

preuzimanja: 1.972

citiraj

Sažetak

Trends in data processing for decision support show that business users need business analytics, i.e. analytical applications which incorporate a variety of business oriented data analysis techniques and task-specific knowledge. The paper discusses the feasibility of investment in two models of implementing business analytics: custom development and packed analytical applications. The consequences of both models are shown on two models of business analytics implementation in Croatia.

Ključne riječi

information systems; decision support; decision-making; business analytics; packaged analytical applications

Hrčak ID:

21410

URI

https://hrcak.srce.hr/21410

Datum izdavanja:

16.12.2007.

Posjeta: 2.753 *