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Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group

Iris Kulik Bokun, MBA

Puni tekst: engleski pdf 490 Kb

str. 75-97

preuzimanja: 244



This paper investigates what are literature findings that provide framework for establishing a business proposal – an e-business model launched in a form of an online community portal dedicated to a niche market or an interest group. Such portal should successfully serve both users and advertisers through its solid customer base and accumulated social capital in the target market segment. Findings of extensive literature research provided reasonable basis for identifying functionalities of such a business model and opened up areas for further research.

Ključne riječi

e-business, online community, business model, social networks, internet technologies, strategic management, website marketing

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