Preliminary communication
THE RELATIONSHIP BETWEEN INNOVATIVE ORIENTATIONS AND BUSINESS PERFORMANCE IN COMPANIES
Helena Šlogar
orcid.org/0000-0002-7240-1140
; Libertas International University, Croatia
Heri Bezić
; University of Rijeka, Croatia Faculty of Economics
Abstract
In today's dynamic, uncertain and heterogeneous environment, innovativeness is the foundation for the survival and prosperity of every company. The aim of the research was to examine the relationship between entrepreneurial orientation, market orientation, learning orientation, innovativeness and business performance in companies. Data was collected from 303 Croatian companies using a questionnaire, with a response rate of 35.31%. The sampling method used for this research was stratified random sampling, and for data analysis canonical analysis and cluster analysis were used. In the context of this research it is likely that entrepreneurial orientation, market orientation and learning orientation will have a positive effect on the company’s' innovation activities, causing business performance to likely increase their competitive advantage on the market.
Keywords
innovativeness; entrepreneurial orientation; market orientation; learning orientation; business performance
Hrčak ID:
239584
URI
Publication date:
23.6.2020.
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