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Politicians’ Facial Width-to-Height Ratio and their Electoral Success

Irena Pavela Banai orcid id ; Sveučilište u Zadru, Odjel za psihologiju, Zadar, Hrvatska
Benjamin Banai orcid id ; Banai Analitika, obrt za obradu podataka, Zadar, Hrvatska
Mladen Mavar orcid id ; Psihijatrijska bolnica Ugljan, Ugljan, Hrvatska

Puni tekst: hrvatski pdf 338 Kb

str. 589-606

preuzimanja: 190



Previous studies have shown that during the election process voters rely on different physical characteristics of political candidates. For example, politicians who are perceived as more competent have greater electoral success. In addition, candidates who look more dominant and masculine are preferred among conservative voters. Since facial width-to-height ratio (fWHR) is assumed to be a predictor of perceived masculinity and dominance, this study aimed to investigate the contribution of fWHR in predicting the outcome of the real political elections. We used a digital database containing photographs of political candidates for the United States Senate (United States Congress and United States House of Representatives) and gubernatorial elections, representing Republican and Democratic Party. fWHR was calculated for the 259 male and 52 female candidates. Across several linear and binary regressions, with the control of the candidate’s sex, party affiliation, election type and candidacy type (incumbency or first candidacy), fWHR predicted neither the election outcome nor the vote share. Several methodological aspects have been discussed to explain these unexpected findings and to give guidance for future research.

Ključne riječi

facial width-to-height ratio, politicians, elections, vote share

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Podaci na drugim jezicima: hrvatski

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