Izlaganje sa skupa
Influence of Commercialization on Public Media
Ante Gavranović
Sažetak
The success in news publishing today, more than ever, depends on strategies of
constant innovation and the willingness to use a wide scale of new possibilities.
The newspapers are exposed to many new pressures: new formatting, new price
models, new readers and new market. At the same time, Internet and wireless
communications become profitable aspects of successful and innovative companies,
and newspaper publisher try to find their position in the sun.
It is often said that 50 percent of all materials published in daily newspapers or
radio and tv shows are generated from new agencies news. The fact speaks about
the importance of agencies in the informative space and media diversity. It also
indicates the enormous responsibility of the agency to adapt to new relations and
the new paradigm of media needs, which results in a new approach.
Hina has a great rival in the information stream of the greatest world news
agencies like AFP, AP, Reuters, UPI, Bloomberg, and regional ones like DPA or
APA. It is interesting to analyze how these agencies gain profit.
The media field is subjected to quick and often changes. Hina, in order to fulfill
its professional role has to adapt to the situation. This postulates professional
relation towards all users, and the mutual respect of rights and financial obligations,
which is still not the case.
Ključne riječi
importance of agencies; new approach; adapt to the situation; competition
Hrčak ID:
22973
URI
Datum izdavanja:
20.6.2006.
Posjeta: 2.362 *