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https://doi.org/10.2507/IJVA.6.2.1.70

EXPLORING THE MOTIVES OF YOUNG AUDIENCE FOR THEATRE ATTENDANCE

Iva Buljubašić orcid id orcid.org/0000-0003-3582-0060 ; Academy of Arts and Culture in Osijek, Osijek, Croatia


Puni tekst: engleski pdf 205 Kb

str. 5-15

preuzimanja: 332

citiraj


Sažetak

This paper presents scientific research at the national level in the Republic of Croatia, i.e. the analysis of the motives for the arrival of the younger age group, the generation Y so-called millennials and generation Z's in city and national theatres. The institutions of culture in the Republic of Croatia are always trying to find the best way to contain existing and attract new audiences. The aim of this paper is to investigate the development of young theatre audiences, i.e. their motives, but also the obstacles of attendance in to city and national theatres.

Ključne riječi

Theatre; generation y; generation z; audience development; marketing in culture

Hrčak ID:

250654

URI

https://hrcak.srce.hr/250654

Datum izdavanja:

27.12.2020.

Posjeta: 683 *