Vallis Aurea, Vol. 6. No. 2., 2020.
Prethodno priopćenje
https://doi.org/10.2507/IJVA.6.2.5.74
PRECONDITIONS FOR A QUALITY TOURISM DESTINATION STRATEGY AS A RECOGNIZABLE TOURISM PRODUCT
Ivica Jušić
orcid.org/0000-0002-6205-7382
Sažetak
This paper analyses high-quality and recognizable tourism product, the coher-ence of all involved holders of the tourism as well as a good organization in the tourism destination, a strong brand, image and how to fulfil or even exceed the tourist expectations by ensuring a recognizable tourism product that creates positive experience. The aim of this research is to define the major precondi-tions for a quality tourism destination strategy as recognizable tourism product by including experts and their experience in a focus group interview.
Ključne riječi
destination strategy; tourism product; quality; organization
Hrčak ID:
250658
URI
Datum izdavanja:
27.12.2020.
Posjeta: 708 *