Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2020.1761419
Exploring the relationship between corporate social responsibility and firm competitiveness
Jintao Li
Licheng Ren
Siqin Yao
Jiayuan Qiao
Asta Mikalauskiene
Justas Streimikis
Sažetak
This study deals with the relationship between corporate social
responsibility (CSR) and firm competitiveness. Based on the comprehensive
literature review, the theoretical model, providing linkages
between CSR and corporate competences, has been
developed. The created model was empirically tested, and the
case study in Lithuania was conducted based on the assessment
of influence of different social responsibility dimensions (environmental,
social, economic, shareholder and voluntariness) on separate
elements of competitiveness (financial capacity, quality of
production, satisfied needs of consumers, efficiency, introduction
of innovations and company’s image). The survey of 33
Lithuanian companies, i.e., all companies in Lithuania that have
joined Global Compact, was performed by employing questionnaires.
The conducted empirical research confirms that separate
social responsibility dimensions (environmental, social, economic,
shareholder, voluntariness) differently affect separate elements of
competitiveness: financial capacity, quality of production, satisfied
needs of consumers, efficiency, introduction of innovations and
company’s image. It has been found that neither the quality of
production nor the possibilities for introduction of innovations in
a company are affected by the dimensions of social responsibility.
Whereas company’s image, reputation and the factor of satisfied
needs of consumers are affected by all dimensions of social
responsibility that have been analysed. It has been noticed as
well that the element of competitiveness, i.e., financial capacity, is
affected by environmental and economic social responsibility
dimensions; whereas, productivity and work efficiency are mostly
related to social, shareholder and philanthropic dimensions. The
main input of this paper is the definition of linkages between
specific Corporate Social Responsibility dimensions addressed by
the Global Compact and the main elements of competitiveness
that have been identified based on rigorous and systematic literature
review. The paper applies a completely different approach
compared to the other studies that are investigating the impact
of CSR on competitiveness via moderation and mediation analysis.
The main approach followed in this paper is the qualitative
assessment that has several limitations and advantages
Ključne riječi
Corporate social responsibility; competitiveness; financial capacity; quality of production; customer’s needs; company’s image; reputation
Hrčak ID:
254484
URI
Datum izdavanja:
9.2.2021.
Posjeta: 2.449 *