Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2019.1694560
Customer functional value creation through a sustainable entrepreneurial orientation approach
Ana Criado-Gomis
M. Ángeles Iniesta-Bonillo
Amparo Cervera-Taulet
Domingo Ribeiro-Soriano
Sažetak
This paper advances a theoretical model to empirically test firms’
behaviour regarding sustainable entrepreneurship, enhancing
what researchers have recently proposed at a solely conceptual
level; this entails sustainable entrepreneurship being understood
as a discipline that reliably allows organizations to successfully
respond to sustainable development and market requirements.
The authors suggest an integrated approach of dynamic-capabilities,
S-D logic and product-service system views, which highlights
the managerial predisposition to adopt a strategic position that
fosters value in use (instead of regular property value), according
to the current school of thoughts engaged with innovation and
sustainable development. In this regard, this paper investigates
structural influences (direct and indirect) of sustainable entrepreneurial
orientation and customer functional value creation in firm
performance. Hypotheses are tested using the partial least
squares method on a multisectoral sample of 210 companies randomly
stratified with proportional allocation. The findings indicate
that a sustainable entrepreneurial orientation not only has a positive
and direct relationship with firm performance, but also that
this relationship improves when it is mediated by customer functional
value creation. Further research pathways are provided.
Ključne riječi
Sustainable entrepreneurial orientation; customer functional value creation; firm performance; dynamiccapabilities; S-D logic; service-product system
Hrčak ID:
254607
URI
Datum izdavanja:
9.2.2021.
Posjeta: 789 *