Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2019.1686045
How brand equity affects firm productivity: The role of R&D and human capital
Qiuqin He
José Manuel Guaita-Martínez
Dolores Botella-Carrubi
Sažetak
This article provides fresh insights into the link between brand
equity and firm-level productivity, including the direct effect and
the potential interaction effect with research and development
(R&D) and human capital. A panel data model using Chinese
listed companies’ accounting data from 2012 to 2017 is constructed
to test our hypotheses. The main findings are as follows:
First, both the direct effects and the potential interaction effects
with R&D and human capital are significant. Second, a larger direct
effect exists in large enterprises, state-owned enterprises, and
manufacturing sector enterprises when considering firm heterogeneity.
Third, when it comes to the interaction effect, firms are
able to use R&D and human capital to enhance the impact of
brand equity on firm productivity, while this effect is insignificant
in non-state-owned and service sector enterprises. Overall, our
results suggest brand equity will play an important role in future
growth in China, and proper attention should be devoted to it in
terms of policy and regulation.
Ključne riječi
Brand equity; R&D; human capital; firm-level productivity
Hrčak ID:
254672
URI
Datum izdavanja:
9.2.2021.
Posjeta: 876 *