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The Image of Geolocations in a Virtual Environment: the Case Studies of Indonesia and Croatia on Google Trends

Marta Zorko orcid id ; Fakultet političkih znanosti u Zagrebu
Hrvoje Jakopović orcid id ; Fakultet političkih znanosti u Zagrebu
Ivana Cesarec ; Fakultet političkih znanosti u Zagrebu

Puni tekst: engleski pdf 406 Kb

str. 160-183

preuzimanja: 391



The main framework of this interdisciplinary research interconnects the cyclic‎ process of space creation in a virtual environment, including the various perspectives‎ in social sciences. Combining media, communication, popular geopolitics,‎ PR and big data this paper introduces a model for testing and evaluating‎ the importance of transaction data on image analysis of geolocations in‎ tourism, as well as the importance of shown interest for different destinations.‎ The data is gathered through the Google Trends tool introduced by Google in‎ 2012 (information available from 2004 onwards). The first goal is to compare‎ trends in Google searches for Indonesia and Croatia and find potential geopolitical‎ patterns of interest. The second goal is to explain the causal effects on‎ potential peaks in trends and their reasons both in a positive and a negative‎ context. The main thesis is that the interest is primarily regionally focused,‎ comprised of predictable geopolitical patterns, with the exception of unexpected‎ events and crises with potential global implications which can provide‎ both a positive and a negative perception.‎

Ključne riječi

Virtual Image; Google Trends; Big Data; Indonesia; Croatia

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