Izvorni znanstveni članak
https://doi.org/10.2478/bsrj-2021-0003
Critical Success Factors of New Product Development: Evidence from Select Cases
Rajeev Dwivedi
orcid.org/0000-0003-4619-2557
; Eastern Washington University
Fatma Jaffar Karim
; Salma’s Collections Boutique, Dubai
Berislava Starešinić
; Privredna banka d.d.
Sažetak
Background: The unique, yet complex, new product development (NPD) process represents one of firms’ most significant operations that impose high weightage onto its profitability margins and market reputation. Objectives: The object of the research is to identify critical success factors (CSFs) of a new product development in Dubai firms. Methods/Approach: The paper uses literature as a basis for identifying critical success factors for a new product development, which is supported by a semi-structured interview of senior management-level executives in Dubai. Results: To pinpoint a set of the most influential CSFs, 12 factors for the NPD process are highlighted, based on their reoccurrence patterns in the literature and semi-structured interviews. Impact levels of 12 CSFs on the NPD process are expressed through a presentation from the highest to the lowest recurrent factor. Conclusions: Each CSF’s role in driving the NPD process to success has also been justified using real-time evidence, depicted throughout 4 case studies from different industries.
Ključne riječi
new product development; critical success factors; business success and qualitative study
Hrčak ID:
258029
URI
Datum izdavanja:
28.5.2021.
Posjeta: 1.476 *