Conference paper

THE EFFECT OF ONLINE ADVERSE COMMENTS ON CONSUMERS’ PERCEIVED RISKS AND SELLERS’ REACTION IN THE CONTEXT OF BIG DATA

Jiankang Mu ; School of Management, Henan University of Technology, Zhengzhou 450001, China
Menghao Li ; International Association of Management Science & Engineering Technology, Hong Kong 999077, China
Hongli Liu ; International Association of Management Science & Engineering Technology, Hong Kong 999077, China
Ziheng Yue ; International Association of Management Science & Engineering Technology, Hong Kong 999077, China
Dijiao Yan ; International Association of Management Science & Engineering Technology, Hong Kong 999077, China

Abstract

Keywords

Hrčak ID:

263628

URI

https://hrcak.srce.hr/263628

Publication date:

1.6.2021.

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