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Library stereotypes, their harmfulness and ways to refute them

Zorica Antulov ; Sveučilišna knjižnica u Zadru

Puni tekst: hrvatski pdf 1.069 Kb

str. 9-35

preuzimanja: 391



Negative stereotypes about librarians are a problem which librarian profession faces for a long time. Their longevity is also indicated by numerous papers written on this topic to which this paper refers. It is considered that establishing and spreading of negative stereotypes was largely influenced by negative media portrayal. Incomprehension of the profession on the one hand and believing this stereotypes on the other, leads to negative perception of librarianship in public opinion which badly effects the public image that leads to lower self-concept with librarians and also can lead to less financing of libraries. Because of all this, it is important to note the fact that stereotype is just one, often unfounded perception which if it is bad, can frequently be harmful. This paper deals with the question of foundation about two negative stereotypes about librarians ( stereotypical understanding of librarianship as mostly women profession and viewing librarians as unpresentable and uncommunicative representatives of librarianship ), as well the need of removing those stereotypes.

Ključne riječi

librarians, negative stereotypes, professionalism

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Podaci na drugim jezicima: hrvatski

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