Stručni rad
https://doi.org/10.46917/st.12.1.7
Public relations in Croatian non-profit organizations based on the example of associations of persons with disabilities
Ivana Kučina
; Sveučilište VERN', Zagreb, Hrvatska
Krešimir Dabo
; Edward Bernays Visoka škola za komunikacijski menadžment, Zagreb, Hrvatska
Sažetak
The development of socially responsible behavior has been very slow
in Croatia. The main goal of non-profit organizations is to come up
with solutions for social problems that the government organizations
have not detected in a timely manner, while their mission is to provide
support to society (mainly marginal groups), enhance humanity and
volunteerism and raise public awareness of socially relevant issues.
This paper deals with public relations in non-profit organizations based
on the example of associations of persons with disabilities. The aim of
this paper is to define public relations, non-profit organizations and
associations of persons with disabilities in Croatia and to analyze public
relations in Croatian associations of persons with disabilities based on
the survey. The paper is divided into two parts. The first part gives a
theoretical overview of public relations in non-profit organizations,
defines associations of persons with disabilities in Croatia and provides
a theoretical and legal framework. The second part comprises research
that consists of employee attitudes to and opinions about public
relations in associations of persons with disabilities and the analysis of
data obtained through a survey.
Ključne riječi
associations of persons with disabilitie; non-profit organization; public relations; media relation
Hrčak ID:
269416
URI
Datum izdavanja:
28.12.2021.
Posjeta: 1.169 *