Izvorni znanstveni članak
https://doi.org/10.5673/sip.59.3.10
Importance of Scientifically Based Facts in Crisis Communication: Evidence from Earthquakes in Zagreb and Petrinja
Izidora Marković Vukadin
orcid.org/0000-0002-6598-5360
; Institut za turizam, Zagreb, Hrvatska
Marija Mustać
orcid.org/0000-0002-0103-9148
; Sveučilište u Zagrebu, Prirodoslovno-matematički fakultet, Geofizički odsjek, Seizmološka služba, Hrvatska
Lidija Nujić
; Institut za turizam, Zagreb, Hrvatska
Karmen Fio Firi
orcid.org/0000-0002-9944-2305
; Sveučilište u Zagrebu, Prirodoslovno-matematički fakultet, Geološki odsjek, Hrvatska
Jasminka Martinjak
; Hrvatski geološki institut, Zagreb, Hrvatska
Zrinka Marušić
; Institut za turizam, Zagreb, Hrvatska
Maja Baniček
orcid.org/0000-0001-5591-0966
; Sveučilište u Zagrebu, Građevinski fakultet, Hrvatska
Sažetak
Earthquakes are natural phenomena that can strongly affect the human population,
infrastructure, and the environment. Croatia is part of a tectonically and seismically active
area so its habitants and relevant institutions should be aware of possible hazardous events,
which can be devastating. Therefore, crisis communication is extremely important, and in the
event of natural disasters such as earthquakes, it must be clear, timely and concise. Scientific
institutions dealing with earthquakes should also be involved in crisis communication. The information
on two strong earthquakes in 2020 that shocked the area of Zagreb and Petrinja and
the wide surrounding area, have shown how relevant institutions can deal with information
on earthquakes and their consequences and share them publicly. This paper adopts a mixedmethods
research design, combining both qualitative, and quantitative data on the Zagreb and Petrinja earthquakes from various sources of scientific and professional institutions in the field
of geology, geophysics, seismology and civil engineering in Croatia. Empirical data suggest that
interactive communication that strives to address local contextual concerns, explain actions,
and provide honest, timely, accurate and reliable information is most effective. In the future,
institutions have to find a way to react or share their information to help in the crisis.
Ključne riječi
earthquakes; social media; content analysis; crisis communication
Hrčak ID:
271654
URI
Datum izdavanja:
31.1.2022.
Posjeta: 2.012 *