Izvorni znanstveni članak

https://doi.org/10.17559/TV-20210715093303

Cost Strategy Impact on Development and Success of Croatian Metal Processing Industry

Lena Sigurnjak ; University of Slavonski Brod, Trg Stjepana Miletića 12, 35000 Slavonski Brod
Sanja Knežević ; University of Slavonski Brod, Trg Stjepana Miletića 12, 35000 Slavonski Brod
Ivana Miklošević ; Financial Agency, J. J. Strossmayera 3, 31500 Našice, Croatia

Sažetak

Cost strategy management has one of the most important roles in enterprises and industry. Croatian metal processing industry is a branch of processing which is of the biggest influence on the economy. According to this paper, the research is conducted with a goal to improve the competitive position and to give recommendations for development and strategic turnover in future years. Therefore, this paper cost strategy analysis has a purpose to improve the position of small, medium and large enterprises. The survey was conducted on 508 enterprises in metal processing industry in three sectors according to NKD 2007 (C24, C25 and C28). Main goal of this paper is to research the connection between cost strategy and its impact on development, success and achieving competitive advantage. For statistical analysis statistical program SPSS is used (version 16.0, SPSS Inc., Chicago, IL, USA).

Ključne riječi

competitiveness; cost; enterprise; metal processing industry; strategy

Hrčak ID:

275299

URI

https://hrcak.srce.hr/275299

Datum izdavanja:

19.4.2022.

Posjeta: 725 *