Izvorni znanstveni članak
“Cleanliness is Half of Nobility”: Proverbs as Means of Persuasion for Citizen’s Awareness. The City of Athens Cleaning Program Example
Georgios Tserpes
orcid.org/0000-0002-8648-2391
Sažetak
The aim of this paper is to stress the use of proverbs as a process of communication strategy and means of persuasion in the context of the City of Athens cleaning program. The use of proverbs as an element of collective experience that makes them generally accepted in conjunction with their underlying message, makes them a promotional tool of this initiative.
Ključne riječi
proverbs; communication; persuasion; contradiction
Hrčak ID:
277554
URI
Datum izdavanja:
31.8.2021.
Posjeta: 210 *